The role of business intelligence and knowledge management systems in marketing information services in academic libraries under the Coved 19 pandemic: an analytical study

Abstract

The value of open solutions and the need for them has become critical to the Coved 19 pandemic. As the free use of scientific information and open source data is guaranteed to ensure that the information reaches the beneficiaries, and from this stand libraries and information institutions take upon themselves a major role through their “open source curricula” by providing a set of services that address the goals, processes, types, and restrictions that exist in the context of open scientific communication. This study aims to identify the role of innovative solutions such as, business intelligence systems, knowledge management, and the opportunities and capabilities it offers for libraries to market their various services to beneficiaries. The researcher used the descriptive analytical approach to determine the impact of the importance of these solutions in improving the possibility and increasing the content sharing with the beneficiaries in light of this crisis.