Marketing Strategies for Libraries and Information Services and products: an evaluation study for the Egyptian Universities’ Central Libraries

Abstract

The marketing strategies are considered to be one of the most important sources to depend on while developing the information services introduced by the central libraries at the Egyptian universities, Due to their magnificent effects on the development of the services introduced by libraries, the developed countries have markedly shown its keen interest in those strategies. This study aims at promoting the concept of marketing strategies amongst the staff members of the universities’ libraries as a key element which is not less important than the other libraries’ activities, The study also aims at examining the features of that concept and its main functions besides working on, continually, developing and modernizing those strategies in a way that helps the user of the library system to interact with such element. That would help meet the user’s needs and requirements related to the introduced information services. Providing an integrated future vision about how to develop the services and information introduced by the libraries comes as one of the study objectives, which also include working on establishing and opening up new prospects for those libraries to emerge offering the best quality and the lowest cost for the user. The study applies the survey methodology using a group of tools to collect data represented in a check-list that contains the important elements used in evaluating the marketing strategies of information services introduced by the central libraries at the Egyptian universities.