The usage of Academic Libraries in Universities of Cooperation Council for the Arab Gulf States of the Characteristics of the Social Networks Facebook and Twitter in Marketing Information Services

Authors

  • Kheloud Al-Busaidi Information Specialist, Ministry of Education, Sultanate of Oman
  • Mohammed Al-Suqri Associate Professor, Department of Information Studies, College of Arts and Social Sciences, Sultan Qaboos University, Oman
  • Salim Al Kindi Associate Professor, Department of Information Studies, College of Arts and Social Sciences, Sultan Qaboos University, Oman

DOI:

https://doi.org/10.12816/0037261

Abstract

This study aims to recognize the reality of the employment of academic libraries in universities of Cooperation Council for the Arab Gulf States of the characteristics of the social networks Facebook and Twitter in marketing information services. The study based on qualitative content analysis method, which was applied on (26) academic libraries in the Cooperation Council for the Arab Gulf States, which used more social networks, namely Facebook and Twitter. The study found the following results:
1. The academic libraries used (32) characteristics of the Facebook network characteristics out of (24) characteristics in the marketing of library services.

2. The academic libraries used (12) characteristics of the Twitter network characteristics out of (14) characteristics in the marketing of library services.
The study recommended a number of recommendations including the need to increase efforts to activate social networking characteristics because of their role in the marketing process.

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Published

2017-03-31

How to Cite

Al-Busaidi, K., Al-Suqri, M., & Al Kindi, S. (2017). The usage of Academic Libraries in Universities of Cooperation Council for the Arab Gulf States of the Characteristics of the Social Networks Facebook and Twitter in Marketing Information Services. Cybrarians Journal, (45). https://doi.org/10.12816/0037261

Issue

No. 45 (2017): Issue 45, March 2017

Section

Articles

License

Copyright (c) 2017 Kheloud Al-Busaidi, Mohammed Al-Suqri, Salim Al Kindi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.